From my own experiences and after studying the relation to wine for this population range, I decided to realise my final school project on the wine tasting experience and learning about this culture. I particularly noticed that between 20 and 25 years old, we are more and more interested into drinking wine but we do not have the skills or the words to explain and understand because of technical and cultural specificities.

The French wine distributor Nicolas wanted to unravel the wine culture and tasting for young adult aged 20 to 25.

Grum - UI/UX Design

 

TEST THE DEMO

Results after a survey on ten people aged between 20 and 25 about their relation with wine and what they would like to know about wine.

Nicolas is the first French wine distributor and seller.

Its marketing has evolved and now the brand is active on digital media . It has a website and a web-series. Though, Nicolas doesn't have a mobile app. To involve this part of the population who daily use their smartphones, I decided to create an app to guide the user. I organised two different tastings with five people between 20 and 25 years old.

For the first one, there were six different wines with different tastes and specifications from different France areas. The guests had to taste each wine without seeing the label, had to follow  step-by-step sheet like a random tasting experience and to choose in the picture library (see the picture below) their feelings. The second wine tasting was more playful. The guests had to taste the same wine step by step again but to write down on post-it their feelings with their own words. At first I wanted to create the app with a picture library because if I were a customer I would to test it that way. On the contrary, my guests preferred this wine tasting using notes. It definitely influenced my way to create the user experience.

Left : first test with theses sheets to fill up with the image library // Right : few post-it from the second test with the own person words.

The app has two paths. One playful part that guides

the user step by step in a wine tasting situation and let him/her experience the tasting on his own feeling/emotion

with wine. The second teaches the user about wine.

Sketch of two courses. Right side : tasting course, tastings register and recommendations. Left side : history and fabrication, localisation, wines types, stages of tasting, pairings. Below : burger menu with access to the principal menu, the wishlist, the settings and the legal notices.

Mobile wireframes : tasting categories, informations about wine, tasting step by step, emotions library, tastings, learning categories, daily event, library research, interactive map to localise wines.

 

TEST THE DEMO

Designed by Morgane Tanguy

© Morgane Tanguy

 

TEST THE DEMO

Grum - UI/UX Design

The French wine distributor Nicolas wanted to unravel the wine culture and tasting for young adult aged 20 to 25.

From my own experiences and after studying the relation to wine for this population range, I decided to realise my final school project on the wine tasting experience and learning about this culture. I particularly noticed that between 20 and 25 years old, we are more and more interested into drinking wine but we do not have the skills or the words to explain and understand because of technical and cultural specificities.

Results after a survey on ten people aged between 20 and 25 about their relation with wine and what they would like to know about wine.

Nicolas is the first French wine distributor and seller.
Its marketing has evolved and now the brand is active on digital media . It has a website and a web-series. Though, Nicolas doesn't have a mobile app. To involve this part of the population who daily use their smartphones, I decided to create an app to guide the user. I organised two different tastings with five people between 20 and 25 years old.
For the first one, there were six different wines with different tastes and specifications from different France areas. The guests had to taste each wine without seeing the label, had to follow  step-by-step sheet like a random tasting experience and to choose in the picture library (see the picture below) their feelings. The second wine tasting was more playful. The guests had to taste the same wine step by step again but to write down on post-it their feelings with their own words. At first I wanted to create the app with a picture library because if I were a customer I would to test it that way. On the contrary, my guests preferred this wine tasting using notes. It definitely influenced my way to create the user experience.

Left : first test with theses sheets to fill up with the image library // Right : few post-it from the second test with the own person words.

The app has two paths. One playful part that guides the user step by step in a wine tasting situation and let him/her experience the tasting on his own feeling/emotion with wine. The second teaches the user about wine.

Sketch of two courses. Right side : tasting course, tastings register and recommendations. Left side : history and fabrication, localisation, wines types, stages of tasting, pairings. Below : burger menu with access to the principal menu, the wishlist, the settings and the legal notices.

Mobile wireframes : tasting categories, informations about wine, tasting step by step, emotions library, tastings, learning categories, daily event, library research, interactive map to localise wines.

 

TEST THE DEMO

Designed by Morgane Tanguy

 

TEST THE DEMO

Grum - UI/UX Design

The French wine distributor Nicolas wanted to unravel the wine culture and tasting for young adult aged 20 to 25.

From my own experiences and after studying the relation to wine for this population range, I decided to realise my final school project on the wine tasting experience and learning about this culture. I particularly noticed that between 20 and 25 years old, we are more and more interested into drinking wine but we do not have the skills or the words to explain and understand because of technical and cultural specificities.

Results after a survey on ten people aged between 20 and 25 about their relation with wine and what they would like to know about wine.

Nicolas is the first French wine distributor and seller. Its marketing has evolved and now the brand is active on digital media . It has a website and a web-series. Though, Nicolas doesn't have a mobile app. To involve this part of the population who daily use their smartphones, I decided to create an app to guide the user. I organised two different tastings with five people between 20 and 25 years old. For the first one, there were six different wines with different tastes and specifications from different France areas. The guests had to taste each wine without seeing the label, had to follow  step-by-step sheet like a random tasting experience and to choose in the picture library (see the picture below) their feelings. The second wine tasting was more playful. The guests had to taste the same wine step by step again but to write down on post-it their feelings with their own words. At first I wanted to create the app with a picture library because if I were a customer I would to test it that way. On the contrary, my guests preferred this wine tasting using notes. It definitely influenced my way to create the user experience.

Left : first test with theses sheets to fill up with the image library. Right : few post-it from the second test with the own person words.

The app has two paths. One playful part that guides the user step by step in a wine tasting situation and let him/her experience the tasting on his own feeling/emotion with wine. The second teaches the user about wine.

Sketch of two courses. Right side : tasting course, tastings register and recommendations. Left side : history and fabrication, localisation, wines types, stages of tasting, pairings. Below : burger menu with access to the principal menu, the wishlist, the settings and the legal notices.

Mobile wireframes : tasting categories, informations about wine, tasting step by step, emotions library, tastings, learning categories, daily event, library research, interactive map to localise wines.

 

TEST THE DEMO

Designed by Morgane Tanguy